The viral video “Gangnam Style” from Internet K-Pop sensation PSY is officially documented in the Guinness Book of World Records as the most liked video in YouTube history. Also, it has been viewed over 850,000,000 times, surpassing Justin Bieber’s hit “Baby”. The electro-influenced record has reached the number one position in across the world in countries such as Australia, Canada, France, Germany, Spain, and the U.K. But why? Before we break it down, peep the video:



Besides having a sick up-tempo beat that easily translates across cultures, and ridiculous lyrics to match, Gangnam Style also has some cultural relevance that fuels it's success. The term Gangnam refers to a district in Seoul, South Korea, which resembles the well-known district of Beverly Hills, California. Ironically, this video is portraying the exact opposite of what the Gangnam district is understood to be. But as we all know - irony has always been entertaining and not to mention a good strategy to make people pay attention.  Note and execute!

Joel Grant

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