The Weekend Werkshop series provides a monthly dose of knowledge and real world experiences told by current contributors to what we call the culture. Our most recent weekend workshop series brought the expertise of Grammy Award Winning Songwriter/Producer/Dj/ and Head Of Music for I Am Other, Kawan Prather. Patchwerk Recording Studio was alive and sold out for the morning seminar.
Our first ever Masterclass was taught by one of the South’s most prominent producers, the legendary Drumma Boy . This event was a 2 -day werkshop geared towards up-and-coming producers, where they would receive one-on-one advice and tips from the Grammy-nominated producer, as well as netwerk with other producers from all over the country.
Club spins are cool, radio spins are great, but coverage in the media is what really makes you a household name.
In this sold-out werkshop, Neima Abdulahi (@neimerdreamer) shared the importance of pitching your music and content to media sources, be it MTV or CNN. She also shared tips on how to go about the pitch, proper netwerking, and how important it is for artists to be aware of what is going on in their community, along with the community’s history.
“Having a story that resonates with people, I think is the most important thing…something that resonates with your community. And being connected to your community so you know what resonates with them.” – @sammyapproved (Host/Content Creator)
I often get asked questions about the Patchwerkstudio engineers being able to offer teaching lessons to the ones interested in learning. What I don't see however is the same people attending these powerful werkshops conducted by the marketing team at studio. Recently a werkshop was held where the entire audio engineering staff came out to talk to the people. Those in attendance received a boatload of info and got the chance to talk to the owners as well. People travelled across the country to obtain the info.
August is a month for planning and executing the blueprint for the Fall. We are entering the last quarter of the year and as we start to take tally of our wins and losses there is an important question to answer: "What is next for me?"
Our monthly workshops are geared for the artist and musicians to learn from an industry professional and this month is no different! After the music is created how do you generate a buzz about your project? Who is telling your story and who actually cares enough to give attention. The next weekend werkshop will cover the Role Of A Publicist with Tia Culver.
Amina Diop of Diop Agency described herself as the artist whisperer, as she shared her secrets to the art of artist management. This past Saturday, aspiring music professionals filled the Patchwerk Studios’ live room to hear Diop speak at this year’s first Weekend Werkshop.
Honey, ginger, vitamins and rose tea were just some of the many items on display at Lady Bose’s Weekend Werkshop. Patchwerk’s vocal Coach, Lady Bose puts all of her secrets on the table at this weekend’s werkshop. Bose discussed the essentials for vocal health and wellness in order to protect and and grow vocal performance.
Recording, Mixing, Mastering, and Monetization w/ Patchwerk Staff
The legendary Patchwerk staff gathered at Patchwerk Recording Studios to discuss Recording, Mixing, Mastering, and Monetizing services offered at the studio. These are all essential when it comes to making a hit record. The werkshop was separated into three different sections so that the audience was able to digest each service and understand the importance of the process for their record.
Knowing how to properly promote and market your music to media is essential in the music business. We sat down with journalist, radio personality, and senior editor at HipHopWired Maurice Garland on ways to effectively market your music to media outlets. Garland got his start as a journalist while attending school at Fort Valley State University where he ran the college radio station and contributed writing to the school newspaper. His hard work and networking led him to be introduced to the founder of Rolling Out Magazine, Munson Steed where his career began to flourish.