Going back to the islands represents the connection between Hip-Hop and roots reggae. Before 808's, big chains, and beat boys there were soundsystems, sirens, and smoke filled party rooms called Dance Halls. Hip-Hop borrowed the grit and girth from reggae music to transform the way people of color approached oppression. Rap and Hip-Hop Culture became a form of expression, much how Reggae was an escape from the ghetto lifestyle in Kingston. The video celebrates Jamaica's connection to North American Hip-Hop and the ties that continue to create quality music across the globe today. Parts of the video were filmed in the Tuff Gong Studio - a historial landmark for Reggae musicians and those exploring the legacy behind Bob Marley.
Do you think Bob Marley would be proud to see his son collaborating with mainstream artist Jay-Z? Part of the setback for many reggae musicians is the lack of funding and exposure to make Jamaica a flagship for the genre culture. Still considered a third world country, Jamaicans struggle to find food, shelter, and water on a regular basis. This is a major setback for talented artists, dancers, and musicians seeking to monetize their craft. Perhaps this song will highlight the rich culture the islands have to offer, in order to restore monetary value to the music the world adores.
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