The Recording Industry Association of America better known as the RIAA awarded Def Jam Recordings an astonishing 13 digital sales awards last Friday.

Today music generates money when it's played rather than when it is purchased. This is the new business for the music industry. The first week sales don't tell the story of the future success of the release. The earning span of the project is where the opportunity to win big comes in. I never understood the conversations of discussing what an album sales it's initial week anyway. It's an issue to find a complete project you will tolerate from beginning to end today so the game has been altered.