Sidebar
Sony Music Entertainment is now offering discounts on selected albums through a new app starting today(Aug 14). The United States, United Kingdom, Canada, Australia, New Zealand and Ireland, have all been invited to the party following its successful launch in Germany earlier this year.
The application is available to download from the Apple Store for iPhone and iPod Touch users running iOS7. Users have the opportunity to purchase artist albums from Sony's roster with up to a 70% discount, limited for 24 hours. Album of the Day surprises music fans daily with a single album offering, giving fans of all types the opportunity to discover great albums missing from their digitalmusic library.
For the initial launch you'll see acts such as Kings of Leon, Justin Timberlake, Bruce Springsteen, One Direction, Lauryn Hill, Alicia Keys, and Pink with a different album to be promoted every 24-hours. The app is expectedto launch on Android devices in the near future.
The global roll out of Sony Music’s ‘Album of the Day’ app reflects labels’ desire to maintain a hold on the steadily declining download market as streaming services such as Spotify, Beats and Deezer grow in popularity.
Sony Music Entertainment is the only major so far to launch its own dedicated sales app that promotes music from across its catalog of imprints and artists. Let us watch how quickly others are to mimic the idea. Will this be enough to entice you to purchase more albums in the future?
Source: Billboard.biz
Published in
All Categories
Tagged under
Latest from
Leave a comment
Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.